LewisCapaldi.com
Who is Lewis Capaldi?
Lewis Capaldi is a Scottish singer-songwriter and musician. "Someone You Loved" by Lewis Capaldi was the best selling single of 2019 in the UK. His genre is typically Alternative/Indie music.
Dominant Colours And Their Effect
The predominant colours used on Lewis Capaldi's website are red and black as this theme is maintained throughout the website as it is linked to his album 'Divinely Uninspired To A Hellish Extent'. The use of red can be linked to the feelings of love and intense emotion whereas the black can be seen as a void which lacks emotion, these two colours contrast one another in meaning and their use together creates a feeling of uncertainty and mystery.
Images And Camera Angles
There is not a very large selection of images on Lewis Capaldi's website however the photos that are present are filtered in the red and black colouring of the website, the camera angles that are used for the photos are medium/long shots and show Lewis with a blank facial expression sitting on the floor, this gives off impressions of sadness and vulnerability which links to his song.
Links To Social Media
On this website the links to any other social media pages can be found at the bottom of the page and include: Twitter, Instagram, and YouTube. One example would be videos from his YouTube channel which are available directly from the websites main page.
Audience Encouragement To Get Involved
The audience are encouraged to get involved by watching his music videos and purchasing merch from his store page. As well as this he has a newsletter which viewers can sign up to receive to get updates on relevant information like new songs and tour dates.
Page Headings
There are three separate pages on Lewis Capaldi's website: Say Hello, Merch, and Listen Now, these pages are clearly labelled for the audiences to understand and interact with. The problem with this website is that it is limited by the number of pages it has, there are no 'About' sections or 'Gallery' pages for fans to interact more with and this severely undermines the effectiveness of his website.
Long Scroll Page
The long scroll page on this website primarily focuses on his music, it includes his music videos and links to where you can buy and stream his music as well as a tour section where fans can see the available dates for his concerts.
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