Kendrick Lamar.com
Who is Kendrick Lamar?
Dominant Colours And Their Effect
The primary colour on this website is black with secondary golden outlines, the effect of this is that it gives the website a minimalistic and intriguing look which makes it more unique so that it will stand out more and be more memorable.
Images And Camera Angles
On the website there is a 'photos' page on which there is a collection of photos from several different events/locations that Kendrick Lamar has been to, many of the photos are in black and white which continues the theme on his website. When Kendrick Lamar is in these pictures the camera angle used in primarily close up/medium shots and this is done to make him the central focus of the photo and give him a sense of importance.
Links To Social Media
Links to Kendrick Lamar's various social media accounts such as: Facebook, Instagram, and Twitter are all accessible from the top left corner of his website as well as by interacting with his 'News' page where you can share the articles on your own social media pages, by increasing the amount he has exposed his audience to his other social media sites it is likely that a fan will click on these links and also explore his other online pages which boosts audience engagement.
Audience Encouragement To Get Involved
The audience are encouraged to get involved by interacting with his music videos and social media pages for entertainment. His website also includes an optional email sign up so that fans can be updated on information regarding exclusive merch items in his online store or new music ventures. There is also a tour menu where fans can check available touring dates and can be redirected to a ticket booking site to purchase tickets so they can attend his concerts.
Page Headings
At the top of the website there are seven unique page headings which allow viewers to circumnavigate the website, these include; Home, News, Tour, Photos, Music, Videos, and Store. Each pages is labelled in a way that makes it easy for viewers of the site to find what they are looking for.
Long Scroll Page
Kendrick Lamar's long scroll page is his Home page, on this page he has included a link directly to his YouTube page where all his music videos are accessible, there is also a featured video for his song "All The Stars". As you continue down the page there is a small section from his 'News' page and also a copy of the Black Panther album which you can buy or stream. At the bottom of the page there is a form which allows you to sign-up to receive updates about Kendrick Lamar.
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