Statement Of Intent

Product 1: My first product is a three minute music video, for the pop song ‘Hold My Girl’ by George Ezra. I chose this song as it fits the brief of a love song representing at least two different social groups due to the main theme of happiness and connection with others. The main focus of my music video will be my artist as the video is a performance piece rather than a narrative piece, the aim is to represent love and the locations I have chosen are meant to be symbolic of the place that my fictional artist grew up in and thus focuses on a love for where you came from and moving on to become your own person and discover new experiences which relates to the required target audience of ages 16-25 as this is when people want to feel the most free and independent. The brief also requires ‘a fictional band/artist signed to Warner Music Group', my artist is a male singer called Cole Robinson whose main ideology is based on loving yourself and those around you, his presence in the music video represents the feeling of attachment/love of familiarity as he is seen performing in the area he grew up in. My secondary character is an unnamed female character who represents freedom and new experiences as she can be seen walking freely through the forest. Her relationship with my fictional artist is not explained, the reason for this is because I want the audience to decide for themselves how they are linked as this prompts more creative thinking from the audience and also helps to relate the video to their own lives/personal experiences. The video will use a range of media techniques to cover all necessary criteria I will use camera angles such as opening close-up and wide shots of my character to engage the viewer. The mise-en-scene of the video needs to feel natural so the filming locations are across a very rural area and the editing of the video in regard to special effects will be minimal to maintain the natural look of the landscape and to avoid any unwanted over the top effects. I will use text at the beginning of the video to display the title and artists name. I aim to create an original music video highlighting the feeling of love and acceptance as well as the enticing aspects of new experiences and freedom.

Product 2: My second product is a website which will include at least two pages – one home page and one linked page which will promote my own fictional artist Cole Robinson. It will include an original title and logo, a minimum of two images that are unrelated to the music video, a menu bar, information about the artist, an additional interview video, and evidence of several media language techniques being used. My artists name will be used for the title of the page and I will include links to their social media accounts and music apps such as (Instagram and Spotify). I will make it easy for my audience to navigate the website as there will be clear buttons labelling each page. On the homepage I will aim to include tour information and information about the artist to engage the audience as soon as they open the page. Pages for merchandise and also photographs will be available and clearly labelled to ensure a user-friendly experience. A second smaller video is embedded in the page which is a short interview with my fictional artist about his inspiration and is filmed in a more casual setting. Overall my website will be a clear guide to what my artist is like and what they stand for.

My two products will be connected in several ways. Firstly, the video will have links to the website and social media and the website will promote the video, doing this will raise the awareness of my artist over several platforms. Secondly, I will use images and clips from the filming of the music video on the website to interest viewers with additional information about the video. Additionally, merchandise related to the music video will be available on the website and an email sign up will lead to viewers receiving updates about my artist whilst gaining additional fans. Overall, my products intend to use as many different possible forms of media to create a successful network for my artist to be involved with and gain a following whilst also following the guide and completing all the criteria.

One problem I encountered when editing was that I was unable to remove the watermark from my video, because of this a faint watermark is visible in the centre of the screen, as well as this because I took the footage for my video on my phone it becomes slightly delayed when played at full screen so watching the video on the size it is embedded in my website is the most ideal whilst also remaining easy enough to see to not cause any problems.

From the link below you can access my finished website as well as my music video which is embedded on the first page of the website.

https://15ocawthorne.wixsite.com/colerobinsonofficial

Billie Eilish Website Analysis

 BillieEilish.com

Who is Billie Eilish?

Billie Eilish is an American singer-songwriter who first gained recognition in 2015 for the song “Ocean Eyes” and in 2020 became the youngest person ever to win a Grammy for album of the year. Billie Eilish's genre is Alternative/Indie music with examples including: Bad Guy, Bury A Friend, and Bellyache.

Dominant Colours And Their Effect

The dominant colour of Billie Eilish's website is a cream/gold, the effect of this colour can be linked to success and warmth which can be seen displayed in many of her songs.

Images And Camera Angles

The main images displayed on this website are related to the 'Happier Than Ever' album and show Billie Eilish looking past the camera in a medium shot where she appears to be crying and holding herself, this can be linked to feelings of sadness, insecurity, and vulnerability.

Links To Social Media

You can find the links to her social media pages in the top right corner of the page and they include: Spotify, Facebook, and TikTok. She also has links to her YouTube videos directly on her main page which are easily accessed by viewers.

Audience Encouragement To Get Involved

Billie Eilish's website is extensive and includes lots of information for her fans, viewers can interact with her 'Videos' and 'Music' pages to listen to her content. Her store page gives fans a way to buy her merchandise and the tour page shows all the available concerts Billie Eilish will attend. There is also a newsletter which fans can subscribe to and they will receive information via email about tours and music.

Page Headings

There are a lot of page headings for this website, they are: Videos, Music, Tour, Store, Documentary, Book, Fragrance, and Subscribe. Each one takes a viewer of the website to a separate section and fans can locate information they are looking for.

Long Scroll Page

The long scroll page contains the majority of content such as her music videos and a list of her tour dates, it is a well put together page which encompasses all the information that a fan would look for and would help you to understand who Billie Eilish was if you had not heard of her before.

Lewis Capaldi Website Analysis

LewisCapaldi.com

Who is Lewis Capaldi?

Lewis Capaldi is a Scottish singer-songwriter and musician. "Someone You Loved" by Lewis Capaldi was the best selling single of 2019 in the UK. His genre is typically Alternative/Indie music.

Dominant Colours And Their Effect

The predominant colours used on Lewis Capaldi's website are red and black as this theme is maintained throughout the website as it is linked to his album 'Divinely Uninspired To A Hellish Extent'. The use of red can be linked to the feelings of love and intense emotion whereas the black can be seen as a void which lacks emotion, these two colours contrast one another in meaning and their use together creates a feeling of uncertainty and mystery.

Images And Camera Angles

There is not a very large selection of images on Lewis Capaldi's website however the photos that are present are filtered in the red and black colouring of the website, the camera angles that are used for the photos are medium/long shots and show Lewis with a blank facial expression sitting on the floor, this gives off impressions of sadness and vulnerability which links to his song.

Links To Social Media

On this website the links to any other social media pages can be found at the bottom of the page and include: Twitter, Instagram, and YouTube. One example would be videos from his YouTube channel which are available directly from the websites main page.

Audience Encouragement To Get Involved

The audience are encouraged to get involved by watching his music videos and purchasing merch from his store page. As well as this he has a newsletter which viewers can sign up to receive to get updates on relevant information like new songs and tour dates.

Page Headings

There are three separate pages on Lewis Capaldi's website: Say Hello, Merch, and Listen Now, these pages are clearly labelled for the audiences to understand and interact with. The problem with this website is that it is limited by the number of pages it has, there are no 'About' sections or 'Gallery' pages for fans to interact more with and this severely undermines the effectiveness of his website.

Long Scroll Page

The long scroll page on this website primarily focuses on his music, it includes his music videos and links to where you can buy and stream his music as well as a tour section where fans can see the available dates for his concerts.

Kendrick Lamar Website Analysis

Kendrick Lamar.com

Who is Kendrick Lamar?

Kendrick Lamar is an American rapper, songwriter and record producer. He had his mainstream debut in 2012 with Good Kid, M.A.A.D City. Lamar is regarded as one of the most influential rappers of his generation and is involved with the genres of: Hip Hop, Progressive Rap, and Jazz Rap.

Dominant Colours And Their Effect

The primary colour on this website is black with secondary golden outlines, the effect of this is that it gives the website a minimalistic and intriguing look which makes it more unique so that it will stand out more and be more memorable.

Images And Camera Angles

On the website there is a 'photos' page on which  there is a collection of photos from several different events/locations that Kendrick Lamar has been to, many of the photos are in black and white which continues the theme on his website. When Kendrick Lamar is in these pictures the camera angle used in primarily close up/medium shots and this is done to make him the central focus of the photo and give him a sense of importance.

Links To Social Media

Links to Kendrick Lamar's various social media accounts such as: Facebook, Instagram, and Twitter are all accessible from the top left corner of his website as well as by interacting with his 'News' page where you can share the articles on your own social media pages, by increasing the amount he has exposed his audience to his other social media sites it is likely that a fan will click on these links and also explore his other online pages which boosts audience engagement.

Audience Encouragement To Get Involved

The audience are encouraged to get involved by interacting with his music videos and social media pages for entertainment. His website also includes an optional email sign up so that fans can be updated on information regarding exclusive merch items in his online store or new music ventures. There is also a tour menu where fans can check available touring dates and can be redirected to a ticket booking site to purchase tickets so they can attend his concerts.

Page Headings

At the top of the website there are seven unique page headings which allow viewers to circumnavigate the website, these include; Home, News, Tour, Photos, Music, Videos, and Store. Each pages is labelled in a way that makes it easy for viewers of the site to find what they are looking for.

Long Scroll Page

Kendrick Lamar's long scroll page is his Home page, on this page he has included a link directly to his YouTube page where all his music videos are accessible, there is also a featured video for his song "All The Stars". As you continue down the page there is a small section from his 'News' page and also a copy of the Black Panther album which you can buy or stream. At the bottom of the page there is a form which allows you to sign-up to receive updates about Kendrick Lamar.

Home - Edward Sharpe & The Magnetic Zeros

Home - Edward Sharpe & The Magnetic Zeros

"Home" is a song by American group Edward Sharpe & The Magnetic Zeros. It was released in January 2010 and is part of the album "Up From Below". The song was first featured on the first episode of "Debate 109" of the NBC comedy Community which aired on November 12th, 2009.

The song was thought of by the lead singers whilst on a hike together and Ebert had to carry Castrinos home on his back after she lost her shoes. This is when they started the song one line at a time switching between one another to string together a heartfelt song which showed their feelings for one another.

Music Video

The video is a compilation of clips from a summer trip where a large group are all enjoying themselves, it depicts singers Alex Ebert and Jade Castrinos making memories together.
The camera shots vary largely, they include: close ups, tilted frames, low angle shots, and many more. These are useful as they show the emotion of the characters and also their surroundings.

In this video their is minimal special effects on the footage however there is a vintage filter effect which has a older look to it, the group themselves have a 60's appeal and dress in vibrant and noticeable clothing and have devoted themselves to a 'minimalist' and 'free' life.

What Inspires Me?

The key feature that inspires me from this video is the way it is comprised, the footage plays like a memory and it makes the video have more of a connection to the audience as will remember happy times of their own to compare it with.

Thinking Out Loud - Ed Sheeran

Thinking Out Loud - Ed Sheeran

"Thinking Out Loud" is a song by British singer and songwriter Ed Sheeran and was released in the UK on the 24th September 2014. The song became incredibly popular and spent 19 weeks in the top 40 before peaking at number one in November the same year.

Music Video

The music video to accompany the song was directed by Emil Nava and was filmed in the Crystal Ballroom at the Millennium Biltmore Hotel, Los Angeles. In this video Sheeran is the main focus alongside his dance partner Brittany Cherry in which they perform a elegantly choreographed dance which fits the tone and emotion of the song perfectly.

The video incorporates a lot of wide shots to show off both performers and also capture the grandeur of the setting, medium close ups are also used when the dancers are close together to show their emotion and that they feel safe together.

The editing used is very minimal, there are not many special effects or any heavy alteration, instead the camera movement is very fluid and follows the performance is gentle moments which connote to the calm they feel together as the song suggests.

The story of the video is being told through the movement of the dances and even by only watching the video you would be able to tell it is a calm and mellow song,

What Inspires Me?

what inspires me about this video is its use of camera angles and lighting, it inspires me because it requires no special effects yet looks just as stunning and allows for proper emotion to be portrayed.

Hold My Girl - George Ezra

"Hold My Girl" is a song by British singer and songwriter, George Ezra. the song was released on the 26th September 2018 and is part of the album "Staying at Tamara's"

The songs lyrics suggest that George Ezra is trying to console a girl that is having a hard time, he wants to be her pillar of support and help her out of a hard time. He continues to show support however neglects himself and he slowly 'drowns' under the stress.

Music Video

The video begins with a big close-up on Ezra's face where he has a neutral expression, he is sat in a small cabin when clear water begins to pour in under the door. The camera begins to pan around the room following Ezra as the water rapidly fills the room.

He continues to look directly into the camera and sing the calm song in a tense situation, he is forced to begin climbing the furniture when water starts to rise. At this point the situation continues to grow problematic as he falls into the water and is trapped and the emotion in his voice becomes more panicked and pressured.

 The video ends with Ezra being pushed to the roof and without any escape quietly drifts down into the water as the camera pans away to a fading lamp. The room at this point is fully submerged and many objects are suspended in the water.

The connotations of this video is that he is trying to be there for someone he cares about but feels like he is falling beneath the surface because as hard as he tries he cannot help, the water represents the panic and helplessness and no matter how far he climbs he cannot escape it.

What Inspires Me?

The main part of this music video which inspires me is the unique meaning behind each piece of the setting, like suggested before the water is the panic and helplessness that Ezra faces and the room he is in represents his mind which is inescapable and people can feel drowned in their thoughts.